Privacy Policy

MIKE PATTON AUTO FAMILY - PRIVACY POLICY

Updated: May 22, 2025

OUR APPROACH TO PRIVACY

At Mike Patton Auto Family, we are committed to protecting the privacy of your personal information (Personal Information or PI) and the responsible use of that information to deliver personalized, relevant content to our customers. This Privacy Policy applies to this website or mobile application and the websites and mobile applications that display this Privacy Policy (collectively, Sites). We may also operate additional websites or mobile applications that are governed by their own privacy policies. This Privacy Policy describes our policies and procedures for the collection, use and disclosure of your information and data on these Sites and the services available through them (Services).

Our Sites also contain a link to our Website Terms of Use which govern your use of these Sites and the Services available through them. You understand that by using these Sites or Services you agree to the terms of both this Privacy Policy and the Website Terms of Use.

INFORMATION WE COLLECT

  • Your contact information, e.g., name, postal and email address, phone number
  • Information you provide when communicating with us via email, mail, call, chat or text
  • Information about your vehicle - such as sales and service history, vehicle payments, VIN, and mileage
  • Information required to process vehicle finance/loan applications and purchases, such as driver’s license, insurance policy numbers, social security numbers and other financial and credit-related information
  • Payment information, to process sales and service transactions
  • Details about your online activity and other personal preferences when using our Sites and Services
  • Social media details and other information you choose to share on those platforms
  • Information about how you access and use our Sites and Services, e.g., computer IP address, browser, type of device used, Site pages visited, geolocation, time and date of visit

HOW WE COLLECT INFORMATION

  • Information you choose to provide through our Sites or Services
  • From our affiliates
  • From automotive manufacturers
  • From our subcontractors, vendors and other third-party providers (our Suppliers), including marketing agencies, advertising networks, credit reporting agencies, social media networks, data brokers, online lead providers and the like
  • Automatically, from devices you use to connect to or interact with our Sites and Services
  • Through communications with you via email, mail, phone, chat or text, copies or recordings of which we may retain

HOW WE USE YOUR INFORMATION

  • Provide our Services to you
  • Communicate with you and respond to your inquiries
  • Customize information we provide you, including contextual customization of ads based on your interactions with our Sites
  • Promote and market our Services to you
  • Advertise to you on third party websites (e.g., Google, Bing, YouTube, Facebook, Instagram)
  • Process transactions and payments, verify customer information and confirm eligibility for manufacturer rebates
  • Provide or facilitate financing in connection with a vehicle purchase or lease
  • Operate our business and analyze our Sites and Services
  • By combining your PI with non-personal information and aggregating it with information collected from others; we may use this aggregated data in a number of ways, such as to improve the quality and value of our Sites and Services
  • To defend against or respond to actual or potential claims and litigation

WHO WE SHARE YOUR INFORMATION WITH

  • Our affiliates
  • Automotive manufacturers, who may use that information to contact you
  • Our Suppliers, that provide certain services or functions on our behalf
  • In connection with an acquisition of our company or sale of our assets
  • As otherwise required by applicable law

Mike Patton Auto Family does not share/buy/sell mobile opt-in consent with third parties for marketing purposes.

We do not sell your data.

EXTERNAL LINKS: DATA USE BY THIRD PARTIES

Our Sites and Services may contain links to other third-party websites. After you leave our Sites, we have no control over the information collected from or about you on those third-party websites. Our Sites and Services may also include third-party advertising and other programs offered by or in collaboration with third-party businesses (e.g. Google, Bing, YouTube, Facebook, Instagram). These third-parties may collect information from you when you interact directly with them or through their tracking technologies on our Sites. We are not responsible, and assume no liability, for the privacy policies and/or practices of any third-party. Use of your information by third-parties is subject to their privacy policies and terms of use.

COOKIES, ETC.

We use a number of technologies to automatically collect information, including cookies, tracking pixels and web beacons. Our Sites include a notice that we use “Cookies”, which are small text files sent from a web server that are stored on your device and enable a site to remember you or your preferences. We may use cookies to recognize you and optimize your experience when visiting our Sites and using our Services. Tracking pixels are small images utilized to track a user, typically for advertising or analytics purposes. Web beacons allow data to be exchanged between systems. Our Sites may also be monitored by third-party software that may capture information about your visit that will help us improve the quality of our Sites and Services.

HOW WE PROTECT YOUR DATA

We employ data safeguards that comply with applicable federal and state law, including the updated FTC Safeguards, and in accordance with industry standards, to preserve the integrity and security of your Personal Information. However, we cannot guarantee the security of information you provide us with certainty or warrant it will not be accessed, disclosed, altered, or destroyed by unauthorized persons. We will make all legally required disclosures of any breach of the security, confidentiality, or integrity of your PI, in the manner and within the time periods required by applicable law.

DATA RETENTION

We retain your information only for as long as it is necessary and relevant for the purposes described in this Privacy Policy, and as required by applicable law.

OUR POLICY TOWARDS CHILDREN

Our Sites and Services are not targeted to nor intended for use by children. We are concerned about the privacy and safety of children when they use the internet. Accordingly, we will not knowingly request Personal Information from anyone under the age of 13 without prior, verifiable parental consent.

HOW TO CONTACT US

If you have any questions or concerns regarding your privacy when using our Sites or Services, or are a resident of a state with specific privacy rights and wish to exercise those rights, please email us at: privacy@mikepattonauto.com. You may also call us at 1-888-565-6043. We will make every effort to promptly respond and address your concerns.

Mike Patton Auto does not share/buy/sell mobile opt-in consent with third parties for marketing purposes.

TERMS AND CONDITIONS

By providing a telephone number, you agree to receive informational messages (appointment reminders, account notifications, etc.) from Mike Patton Auto Family. Message frequency varies. Message and data rates may apply. For help, reply HELP or email us at drivehelp@mikepattonauto.com. You can opt out at any time by replying STOP.